What IC pros don’t do

Communicators are well-versed in answering the age-old question, “what is it you actually do?”. But rather than reeling off a list of skills, knowledge and accomplishments, should we be explaining what it is we don’t do?

Newsweaver recently ran an excellent webinar on how to create and run a corporate newsroom. Yet it started off by explaining what a newsroom isn’t. It isn’t a press room, media relations or the team that look after the intranet. Instead it’s about having a journalistic mindset that identifies and tells stories about the corporate strategy using editorial standards and practices.

And this got us thinking about how internal communication can often be a catch all for anything in an organisation that doesn’t quite fit anywhere else. This demonstrates people’s lack of understanding around what we do, and severely damages our credibility and ability to become valued trusted advisers.

But by continually repeating what we do, and not spelling out what we don’t do, are we missing a trick? We asked the communications community to tell us what they thought the biggest misconceptions were to make it easier for us as an industry to address them…

Originally written for Alive with ideas. You can read the full blog on their website.

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