How to avoid magpie syndrome

Magpie syndrome: an irrational affinity for shiny objects. Or in the case of IC pros, the latest digital bling that promises to transform the way your business communicates. We’ve all experienced the intoxicating sensation of feeling the holy IC grail is within our grasp only to find it’s just not that simple

So, whether it’s a new intranet, ESN, email newsletter or video platform, here are our top tips for keeping magpie syndrome at bay, and choosing a technology that’s right for your organisation.

Originally written for Alive with Ideas – read the full blog on their website.

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