Getting down to business

As more and more business leaders are sitting up and taking notice of internal comms, is it time we brushed up on our business know-how before we take our seat at the top table?

As underdogs of the communications world, IC pros are dab hands at referencing theory such as the Kubler Ross Change Curve or more recently the IoIC Professional Skills Framework. And we do that because credibility matters especially in an industry that is so often misunderstood.
But to truly gain credibility with our senior stakeholders, do we need to have more than a comprehensive understanding of our own industry and be as equally proficient in the world of business?
This blog was originally written for Alive with Ideas. Read the full blog on their website.

Leave a comment

Filed under Business, Internal communication

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s