Category Archives: Business

Getting down to business

As more and more business leaders are sitting up and taking notice of internal comms, is it time we brushed up on our business know-how before we take our seat at the top table?

As underdogs of the communications world, IC pros are dab hands at referencing theory such as the Kubler Ross Change Curve or more recently the IoIC Professional Skills Framework. And we do that because credibility matters especially in an industry that is so often misunderstood.
But to truly gain credibility with our senior stakeholders, do we need to have more than a comprehensive understanding of our own industry and be as equally proficient in the world of business?
This blog was originally written for Alive with Ideas. Read the full blog on their website.

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Filed under Business, Internal communication

Lost in translation

At some point in our career, we’ve all received a brief that’s vague at best and incomprehensible at worst. Often full of jargon, not thought through, completely unrealistic, or a mixture of all three – a poor brief is the bane of an internal communicator’s life.

So how do we diplomatically wade through the nonsense to get to the heart of what’s required (or isn’t required as is often the case!)?

This blog was originally written for Alive with Ideas. Read the full blog on their website.

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Filed under Business, Internal communication, Jargon, Language