Having spent last weekend judging a few categories in the IoIC awards, the topic of measurement is buzzing around my head. It formed a big part of the judging criteria, and rightly so. It’s also a conversation I have regularly clients – how to not just measure the basics but the real value we add.
So, I thought I’d share a few simple ways you can start measuring the impact internal comms is having on your business right away.
Category Archives: CIPR inside
Not anymore. Big brands are using it to great effect. Take the current DFS advert. They’re not just telling you about the great sofas they have available, they’re showing you real people in the workshops with the skills and enthusiasm to ensure your sofa will arrive before Christmas.
And newspapers and journalists aren’t just delivering the facts, they’re telling us stories of unaccompanied child refugees making their way across Europe and families torn apart by the war in Syria.
I’m not telling you anything new, but it does take some skill to tell a really good story and to identify what one is in the first place. How confident are we as communicators that we can find the story at the heart of the corporate world?
As a member of the CIPR Inside committee, I’ve been involved in planning the next annual conference on 4 October. This year’s theme is Closing the gap. This might mean different things to different people, depending on the organisation you work for and the role you’re in. So, all the committee members are sharing what Closing the gap means to them…
I’ve worked with organisations where the gap between internal and external comms is equivalent to the Grand Canyon. The view has been different audiences, so therefore different responsibilities (and budgets!). But recently, that’s begun to change as organisations are waking up to the power of employee advocacy.