Category Archives: CoppaFeel!

Turning lemons into lemonade – how I experienced the power of storytelling first hand

lemons-1432439_960_720Humans have been storytelling for thousands of years, however it was often confined to the minds of frustrated, penniless novelists and mothers trying to lull their children to sleep.

Not anymore. Big brands are using it to great effect. Take the current DFS advert. They’re not just telling you about the great sofas they have available, they’re showing you real people in the workshops with the skills and enthusiasm to ensure your sofa will arrive before Christmas.

And newspapers and journalists aren’t just delivering the facts, they’re telling us stories of unaccompanied child refugees making their way across Europe and families torn apart by the war in Syria.

I’m not telling you anything new, but it does take some skill to tell a really good story and to identify what one is in the first place. How confident are we as communicators that we can find the story at the heart of the corporate world?

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Filed under Breast cancer, CIPR inside, CoppaFeel!, Helen Deverell, Internal communication, Masterclass, Storytelling, writing