Having spent last weekend judging a few categories in the IoIC awards, the topic of measurement is buzzing around my head. It formed a big part of the judging criteria, and rightly so. It’s also a conversation I have regularly clients – how to not just measure the basics but the real value we add.
So, I thought I’d share a few simple ways you can start measuring the impact internal comms is having on your business right away.
Category Archives: Helen Deverell Communications
It’s been a whole year since I set up Helen Deverell Communications and I’ve spent some time over the last few weeks reflecting on the work I’ve done, the people I’ve worked with and what I’ve learnt.
In the last 12 months I’ve worked with 20 clients across a broad range of industries on a variety of work including internal comms and intranet audits, writing masterclasses, change programmes, content strategies, social media policies, employee magazines, marketing collateral, and blogs.
It’s been a whirlwind and I can honestly say that it was one of the best decisions I’ve ever made. But that’s not to say every single day has been easy. There have been challenges in amongst the opportunities and I have learnt a huge amount along the way…
‘Greenery’ has been officially announced as the Pantone Color of the Year 2017. I have to admit, before last week I wasn’t aware that there were pantones of the year, but I was thrilled when it was brought to my attention as this year’s is the same as my brand colour.
While at first it seemed like a very happy coincidence for me, on closer inspection it made complete sense. Continue reading
When we were planning #ioiclive16, we knew we wanted to be bold, to challenge thinking and to disrupt the status quo. And our fantastic line up of speakers didn’t disappoint. From our Thursday evening session where our expert panel facilitated the build (and redundancy in one case) of the internal communicator of the future, to our closing session with the brilliant Leandro Herrero telling a room of internal comms professionals that our function was superfluous to requirement, there was a lot of talk about reinvention.
A while ago a friend asked me how many followers I had on Twitter. When I told her, she was surprised and said “but you’re not even famous!”. Now just to set expectation, my followers are currently at a respectable 1,150, so I’m no Taylor Swift, but not too bad for non-famous person.
But what my friend didn’t realise was that it took years to build up to that number. And that it was a conscious effort on my part to blog and tweet on a regular basis about things I thought would be of interest to my fellow internal communicators.
I also went against all my introverted tendencies and attended face-to-face networking events, struck up conversation with people I only knew online and kept in touch with them after.