Last Wednesday I had the pleasure of delivering my first Writing Masterclass in London to seven internal communications professionals on behalf of Rachel Miller and All Things IC.
It was a mixture of me talking, group discussion and exercises, and the main objective was for the attendees to take away practical writing skills they could start using at work the very next day.
It was a great session full of lively conversation, insightful questions and sharing of experiences, both mine and the people sat around the table.
And that’s the great thing about All Things IC Masterclasses, you can learn as much from the other attendees as you can from the tutor. And as the tutor, I also took away hints and tips from others in the room that I’ll certainly be using in the future.
For me, this masterclass was as much about imparting wisdom from my own experiences as it was about working on my professional development and pushing myself out of my comfort zone. So, I thought I’d share some of the things I learnt about preparing for, and delivering, a masterclass.
“We need a creative idea and we need it now.”
The phrase guaranteed to send chills down any introverted, internal comms pro’s spine. But why do so many of us associate creativity with spontaneity?
We’ve all been in that meeting where a ‘creative idea’ is required and all eyes turn to you, the communications professional. It’s a true fight or flight moment; an extrovert’s dream, an introvert’s nightmare. But does being able to come up with quick ideas and solutions make you more creative than someone who goes away and ponders all the options before coming to a conclusion?
This was originally written for Alive with ideas. Read the full blog on their website.
Every couple of months I have the same conversation with my colleague Paul Thomas. I really should blog more. It’s been ages since I blogged. I’m going to write a blog tonight on the train. I fell asleep on the train, I literally could not keep my eyes open. I’ll definitely blog at the weekend…
So here I am at the weekend (not the weekend that followed this conversation, but a weekend nonetheless), writing a blog, about writing a blog. It might sound like I’m scraping the barrel for ideas, but bear with me. Continue reading
I wanted to share with fellow introverts an exciting new development from Susan Cain, author of Quiet, which is where my introvert journey started. She is launching the Quiet Revolution, “a community where you can meet like-minded individuals, join together on important advocacy issues, and enjoy cutting-edge content and resources curated for your sensibility.” Continue reading
Susan Cain, author of Quiet
Having faced accusations of being too quiet or shy for most of my life, I have always assumed it has been an affliction for which I need to apologise. So when I found myself working in internal communications my feelings of hiding a dirty secret were only amplified.
When accepting my first internal communication job, I had naively thought that I would spend my days writing articles, dreaming up campaigns and filming videos. At no point did I think that my personality would come under scrutiny and that my ability to do my job could be quickly undermined if I wasn’t perceived to be outgoing, confident and wildly creative. Continue reading