Having spent last weekend judging a few categories in the IoIC awards, the topic of measurement is buzzing around my head. It formed a big part of the judging criteria, and rightly so. It’s also a conversation I have regularly clients – how to not just measure the basics but the real value we add.
So, I thought I’d share a few simple ways you can start measuring the impact internal comms is having on your business right away.
Category Archives: IoIC
I was thrilled to be asked to judge one of the categories in the IoIC awards 2016, earlier in the summer, and tonight I’m attending the awards evening. No doubt it will be a fantastic night, celebrating the very best in internal communications.
But it got me thinking, how important are awards? It could be easy to dismiss them as a self-congratulatory, back-packing exercise, or a great thing to list on your CV. And of course, as with any type of award, you’re only judging what’s been entered, so there could be a world of other first-class examples that you never get to see. Compelling points, but I think there’s more to it than that.
When we were planning #ioiclive16, we knew we wanted to be bold, to challenge thinking and to disrupt the status quo. And our fantastic line up of speakers didn’t disappoint. From our Thursday evening session where our expert panel facilitated the build (and redundancy in one case) of the internal communicator of the future, to our closing session with the brilliant Leandro Herrero telling a room of internal comms professionals that our function was superfluous to requirement, there was a lot of talk about reinvention.