Ever wished you could time travel? Chances are if you work in internal communications, you already do. And when you spend your days zipping back and forth from the CEO’s vision of the future, to the employees living in the here and now (not forgetting the ones still living in the past), the old comms DeLorean racks up quite a few miles….
However, in some organisations it doesn’t matter how many times you tell employees living in the present how great the future is going to be, they just don’t buy into it. Maybe they’re too busy, or it feels too far away, or they simply don’t see how they fit into it.
So how do we as internal communicators translate the vision of our CEO into something meaningful for everyone else?
Originally written for Alive with ideas. Read the full blog on their website.