Category Archives: Uncategorized

Our key takeaways from Smile Expo 17

Chat bots, social amplification, and ESNs were just some of the key themes to come out of the latest Smile Expo. We were thrilled to be asked to deliver a session on the Elements of IC and thoroughly enjoyed attending many of the others. Here are just some of our top takeaways…

Originally written for Alive with ideas – read the full blog on their website.

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How to avoid magpie syndrome

Magpie syndrome: an irrational affinity for shiny objects. Or in the case of IC pros, the latest digital bling that promises to transform the way your business communicates. We’ve all experienced the intoxicating sensation of feeling the holy IC grail is within our grasp only to find it’s just not that simple

So, whether it’s a new intranet, ESN, email newsletter or video platform, here are our top tips for keeping magpie syndrome at bay, and choosing a technology that’s right for your organisation.

Originally written for Alive with Ideas – read the full blog on their website.

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Wake up to employee branding

wake-up_blogInternal communicators have been rolling their eyes for a while now, as our organisations slowly wake up to the idea that employees make great external brand advocates.

Who better to promote your brand than the people that live it, day in, day out?

But sometimes that’s where the problems begin. Employee experience doesn’t always tally up with the image organisations like to project. Therefore, many internal communicators are being tasked with creating an employee brand. So what exactly is an employee brand and how does it differ from employer brand?

Originally written for Alive with ideas, read the full blog on their website.

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Writing in a world of wonky comms

a-writing-masterclass-with-a-difference_2In a world of wonky comms, do internal communicators still need writing skills?

Absolutely. I know how to bake a cake, but I’m still going to turn to an expert to create something beyond the basics. And the same can be said for writing.

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My first week as a freelancer

My shiny new notebook and penWith my first full week as a freelancer firmly under my belt and a glass of wine firmly in my hand, I’ve drawn breath to reflect on the last five days.

Monday got off to a flying start. I was sat at my desk at 9am, coffee in hand having already been for a run, feeling pretty pleased with myself. I spent the day writing content for a client and even took a call about an offer of work – I was living the dream.

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Fancy winning a day’s consultancy with All Things IC?

Boobette_crowdfunder_facebook image_blueLet’s face it, who wouldn’t? Rachel Miller has very kindly donated a day’s consultancy and the opportunity to advertise your job vacancy on All Things IC for a whole month (worth £200!) to my crowdfund for the charity CoppaFeel! Continue reading

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Creative writing: Soul destroyer

red-polka-dot-dress-4Soul Destroyer

They were married on a Thursday, the day after he had been paid. It had been exactly nine months since he had downed the last of his pint, taken a deep breath and asked the girl in the red polka dot dress to dance. By the end of the song she had stolen his heart.

He had borrowed his father’s suit, pinched a tie off of a market stall and wore his best mate’s shoes with newspaper stuffed in the toe. He had never been short of words in his life, but standing in front of the altar, with his future mother in law’s eyes boring in to him, his mouth had gone dry, his tongue felt like sandpaper.

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