At some point in our career, we’ve all received a brief that’s vague at best and incomprehensible at worst. Often full of jargon, not thought through, completely unrealistic, or a mixture of all three – a poor brief is the bane of an internal communicator’s life.
So how do we diplomatically wade through the nonsense to get to the heart of what’s required (or isn’t required as is often the case!)?
This blog was originally written for Alive with Ideas. Read the full blog on their website.
As an internal communicator, I’m used to being invited to take deep dives off burning platforms or to touch base about shifting paradigms. There is an endless stream of jargon in the world, that shows no sign of abating, despite protestations of the virtues of simple, plain English, and countless memes mocking the language of business.
Language is one of the most powerful tools at our disposal, yet we can be so reckless with how we use it, oblivious to the damage it can cause. And as a lover and protector of the written word, I have been known to have near apoplectic outbursts when it is abused, whether it be jargon, a rogue or missing apostrophe, or finding ‘compliment’ instead of ‘complement’.
But until last year I was blissfully unaware of a different type of language no-no. The language of cancer. As a society we love a bit of war analogy when it comes to cancer. We fight it, we battle it, we beat it and sometimes we lose. Continue reading